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Global Brands adds Weisenfeld as president of Seven Global
12
Jun '15
Global Brands Group Holding Limited has named Jason Weisenfeld as president of Seven Global, its recently announced joint venture with David Beckham and Simon Fuller.

“Jason Weisenfeld brings more than 25 years of expertise in building luxury and lifestyle brands including Coach, Inc., Net-a-Porter and Versace,” a press release from Global Brands informed.

“Jason brings a proven track record in building world-class brands, from launching new businesses, to advising prestigious brands and fashion industry icons,” said Bruce Rockowitz, CEO at Global Brands.

Dow Famulak, president of Global Brands too said, “Jason’s leadership skills and innovative vision will be crucial in achieving our goals for Seven Global.”

As president of Seven Global, Weisenfeld will oversee the growth of Seven Global, including the continued development of the Beckham brand globally in multiple consumer product categories.

He will also be responsible for expanding the joint venture’s interests by creating large scale global brands in partnership with a number of other high profile iconic sports and entertainment stars.

Previously, Jason Weisenfeld played an instrumental role in the launch of a number of successful brands and businesses including Net-A-Porter and Victoria Beckham.

He has a long-standing relationship with the Beckhams, and has worked closely with David on several fashion related initiatives.

“Jason has been a friend and trusted advisor of mine for over 10 years. I have seen his results firsthand, and I am thrilled to bring him on to lead this new business,” David Beckham said.

Simon Fuller too added, “We have had great success working with Jason for more than a decade, as he understands our vision, and we are excited to bring him back into the fold.”

Weisenfeld’s extensive experience in business development and collaborations includes Coach Inc., where he most recently served as senior vice president, Global Brand Communications and Collaborations.

Prior to that, Weisenfeld was a founding partner of Lividini Weisenfeld Partners, where he was responsible for the strategy and brand development of several high profile initiatives.

These include the re-launch of Lord & Taylor, the Elton John AIDS Foundation, and introducing a series of proprietary brands at some of the largest retailers in the US.

He also previously served as global director of Advertising & Communications of Versace and vice president of Public Relations and Advertising of Barneys New York.

Jason Weisenfeld said, “I am very excited to join this new venture, which brings together global recognition of the David Beckham name, with the strength, resources and leadership position of Global Brands.”

“Thispowerful combination will allow us to create a multitude of opportunities across a range of global businesses and brands,” he too added. (AR)

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