Home / Knowledge / News / Apparel/Garments / Adidas unveils new business plans for three key categories
Adidas unveils new business plans for three key categories
25
Jun '15
Adidas, which had earlier this year announced its 2020 strategic business plan, has now unveiled an additional business plan for three of its key categories, namely, Football, Running and Originals.

Within this new framework, each of the categories has been assigned a clear role and specific goals in order to achieve the significant improvement targeted in the Group's top and bottom line.

In a press release, the German company informed that while Adidas Football and Adidas Originals aim to lead in every market by 2020, Adidas Running is targeting significant market share gains in coming years.

Between 2015 and 2020, Adidas intends to expand its football business at a mid-single-digit rate on average per year on a currency-neutral basis, outgrowing the market and further strength its position.

In order to drive brand loyalty among football consumers, the focus will be on bolstering the footwear part of the business.

“This will be supported by a completely new product line-up as reflected in the recently introduced key footwear franchises 'X' and 'ACE',” it added.

In case of Adidas Running, it expects currency-neutral sales to double by 2020, by strengthening its positioning in the area of 'energy running'.

Adidas Running will significantly increase its presence in global key cities with the objective to bring 'energy' to consumers in a holistic approach from the product range to runners.

A particular focus will be put on the North American market where Adidas targets significant market share gains over the next five years by establishing two creation hubs for the category in the market.

In addition to Boston, runbases will be established in both Los Angeles and New York City for runners and their communities to experience the best Adidas Running has to offer.

“Crafted and designed for the needs of the local urban runners, the runbase inhabits the space where running and culture connect,” the sports goods and sportswear marketer explained.

For Adidas Originals, the company forecasts currency-neutral sales to increase by 50 per cent by 2020 and aims to become to be the most influential and connected sportswear brand in street culture by 2020.

According to Adidas, the sub-brand will drive its business by focusing on a thorough lifecycle management of a limited number of global footwear franchises including Stan Smith, Superstar and Tubular.

“By 2018, the major product families are expected to generate the majority of the overall Adidas Originals footwear revenues, allowing Adidas to be more impactful and efficient at the same time,” it noted.

In addition, Adidas Originals will significantly expand its business with key sneaker accounts as well as its own direct-to-consumer channel and will also open flagship stores in more than 30 cities around the globe.

The company expects those new flagship stores to create halo effects and elevate the Adidas Originals business globally. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search