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Fashion retailer C&A bags AlvaInside Certification
02
Jul '15
C&A Buying GmbH & Co has been awarded the AlvaInside Certification, the world’s first and only professional accreditation dedicated to apparel fit consistency.

“The AlvaInside Certification has been awarded to C&A for its efforts to establish a more consistent fit for products across its size range,” Alvanon stated in a press release.

As a result of the certification, C&A is now using the AlvaInside logo and ‘Consistently Accurate Fit Certified by Alvanon’ on specified garment labels in its newly launched A/W 2015 womenswear and denim ranges.

Developed by Alvanon’s strategic team, AlvaInside is awarded to client companies who can demonstrate consistency in the execution and implementation of fit across the apparel development process.

Alvanon advised, supported and audited C&A’s product development and strategic fit practices over a ten month period during which the retailer revised its processes and tools in line with current best practice.

Helen Walczak, head of ladieswear PD&D C&A Buying GmbH & Co. said, “We are very pleased to have been awarded the AlvaInside fit certification.”

“Over the past year we have tackled head-on the challenge of delivering consistent fit across our key fashion, denim and lingerie ranges,” she added.

Jackie Lewis, unit leader of technical services, C&A Buying GmbH stated, “With Alvanon’s support, we have worked tirelessly to understand our customer demographic and apply best practice and consistency.”

Ed Gribbin, president, Alvanon, Inc said, “What C&A has achieved in such a short space of time is outstanding.”

“C&A has recognised that aligning product development processes, implementing best practice at every level and executing accurate, consistent fit is the way to increase customer satisfaction and brand loyalty.”

He concluded by saying, “It is immensely difficult to achieve an AlvaInside certification and C&A is a very worthy recipient.”

With more than 1,575 stores in 21 European countries and more than 35,000 employees, C&A Europe operates a fashion retail business in Europe and also has a presence in Brazil, Mexico and China.

C&A Europe provides more than two million visitors per day with good quality fashion at affordable prices for the entire family.

Alvanon was founded in 2001, when it launched a unique and innovative data-driven approach to solving the challenges of sizing and fit inherent in the apparel industry.

It has amassed a wealth of expertise across every discipline including consumer analytics, conceptual and technical design, product development, manufacturing, sourcing, quality, planning and distribution.

Alvanon serves clients in 89 countries from its head office in New York, European headquarters in London and Asian office in Hong Kong and has R&D and manufacturing facilities in China. (AR)

Fibre2fashion News Desk - India

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