Home / Knowledge / News / Apparel/Garments / Spykar sets up Denim Art Studio at National Garment Fair
Spykar sets up Denim Art Studio at National Garment Fair
07
Jul '15
At the recently organised National Garment Fair in Mumbai, Indian denim brand Spykar set up a Denim Art Studio, combining the elements of art, music and paints with Spykar’s denims.

“Festooned with Spykar denims on the walls, and live music creating a soothing aura around, the Denim Art Studio served to a huge number of crowds over the three days,” the denim jeans brand said in a press release.

With over 10,000 people visiting the fair on each day, the Spykar stall attracted over 3,000 people on the three days of the fair.

“The hosts at the Spykar stall caught the audiences’ eyes with their live jamming, and friendliness towards the people,” Spykar observed.

“This kept the feel of the stall young and fresh, just like the brand and the stall was surrounded with several buyers, invitees and other hosts,” it added.

While the crowd strolled from stall-to-stall at the trade fair at Bombay Exhibition Centre, Spykar attracted them with live music of acoustics and percussions, and artists painting colorful pictures.

“This unique installation is a part of our endeavour to connect with our customers which mainly comprises of the youth aged between 18 and 25 years,” Sanjay Vakharia, director marketing said.

“The aim was to provide an engaging experience to each visitor so that they can take something back with them after their visit,” Vakharia too added by saying.

Spykar has been voted as the “Most Exciting Indian Brand” in the Denim Category by Brand Equity in a survey carried out amongst 15-26 year olds. (AR)

Fibre2Fashion News Desk - India


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Apparel/Garments | On 28th Jul 2017

Columbia Sportswear posts Q2 2017 net sales of $398.9 mn

Columbia Sportswear Company has recorded net sales of $398.9 million...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
64.7%
No
17.6%
Skip
17.6%

Total Votes: 17

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
29.4%
No
47.1%
Skip
23.5%

Total Votes: 17

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.4%
No
5.9%
Skip
11.8%

Total Votes: 17

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
52.9%
No
5.9%
Skip
41.2%

Total Votes: 17


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X