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Spykar sets up Denim Art Studio at National Garment Fair
Jul '15
At the recently organised National Garment Fair in Mumbai, Indian denim brand Spykar set up a Denim Art Studio, combining the elements of art, music and paints with Spykar’s denims.

“Festooned with Spykar denims on the walls, and live music creating a soothing aura around, the Denim Art Studio served to a huge number of crowds over the three days,” the denim jeans brand said in a press release.

With over 10,000 people visiting the fair on each day, the Spykar stall attracted over 3,000 people on the three days of the fair.

“The hosts at the Spykar stall caught the audiences’ eyes with their live jamming, and friendliness towards the people,” Spykar observed.

“This kept the feel of the stall young and fresh, just like the brand and the stall was surrounded with several buyers, invitees and other hosts,” it added.

While the crowd strolled from stall-to-stall at the trade fair at Bombay Exhibition Centre, Spykar attracted them with live music of acoustics and percussions, and artists painting colorful pictures.

“This unique installation is a part of our endeavour to connect with our customers which mainly comprises of the youth aged between 18 and 25 years,” Sanjay Vakharia, director marketing said.

“The aim was to provide an engaging experience to each visitor so that they can take something back with them after their visit,” Vakharia too added by saying.

Spykar has been voted as the “Most Exciting Indian Brand” in the Denim Category by Brand Equity in a survey carried out amongst 15-26 year olds. (AR)

Fibre2Fashion News Desk - India

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