Home / Knowledge / News / Apparel/Garments / Nike ties up with University of Michigan
Nike ties up with University of Michigan
Jul '15
Nike has reached an agreement in principle with the University of Michigan to become the Wolverines’ official athletic footwear, apparel and equipment provider to 2027, with an option to extend the deal to 2031.

In a statement, Nike said the partnership will commence on August 1, 2016. Nike will supply all 31 of the university’s athletics programmes with uniforms, footwear, apparel and equipment. The university and Nike also will collaborate throughout the agreement on innovation initiatives in sports technology, design and best practices.

"After careful consideration, the right partner for the University of Michigan was Nike," said the university’s interim athletic director Jim Hackett. "This decision, this partnership is about more than Michigan athletics; at the core, it is about our university community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel. Nike is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

Michigan aspires to unlock new possibilities for the entire university community with the partnership including student internships at Nike headquarters and community events.

The agreement includes use of the Jordan Brand “Jumpman” apparel and footwear for men’s and women’s basketball, the statement said.

Fans will be able to purchase officially licensed Michigan gear produced by Nike once the partnership commences in August 2016.

“The University of Michigan ranks high among the world's great institutions of higher learning and enjoys a rich, tradition-laden history in college sports. Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches and staff. We eagerly look forward to bringing out the best in each other,” says Joaquin Hidalgo, vice president and general manager, Nike North America. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Apparel/Garments | On 25th Oct 2016

US most sought after market for UK retailers: Global-e

A majority of the retailers in the UK consider US to be their most...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search