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Nike ties up with University of Michigan
07
Jul '15
Nike has reached an agreement in principle with the University of Michigan to become the Wolverines’ official athletic footwear, apparel and equipment provider to 2027, with an option to extend the deal to 2031.

In a statement, Nike said the partnership will commence on August 1, 2016. Nike will supply all 31 of the university’s athletics programmes with uniforms, footwear, apparel and equipment. The university and Nike also will collaborate throughout the agreement on innovation initiatives in sports technology, design and best practices.

"After careful consideration, the right partner for the University of Michigan was Nike," said the university’s interim athletic director Jim Hackett. "This decision, this partnership is about more than Michigan athletics; at the core, it is about our university community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel. Nike is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

Michigan aspires to unlock new possibilities for the entire university community with the partnership including student internships at Nike headquarters and community events.

The agreement includes use of the Jordan Brand “Jumpman” apparel and footwear for men’s and women’s basketball, the statement said.

Fans will be able to purchase officially licensed Michigan gear produced by Nike once the partnership commences in August 2016.

“The University of Michigan ranks high among the world's great institutions of higher learning and enjoys a rich, tradition-laden history in college sports. Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches and staff. We eagerly look forward to bringing out the best in each other,” says Joaquin Hidalgo, vice president and general manager, Nike North America. (SH)

Fibre2Fashion News Desk – India

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