Home / Knowledge / News / Apparel/Garments / Alibaba Group invests in flash sale platform Mei.com
Alibaba Group invests in flash sale platform Mei.com
08
Jul '15
Alibaba Group Holding Limited has announced that it has invested in Mei.com, China’s leading flash sales platform for luxury and fashion products. This cooperation will enhance Mei.com’s supply chain services of the sales of limited time discounted quality products from well-known international luxury and fashion brands to consumers in China, the company said in a statement.

The investment will enable Alibaba Group to integrate resources from its B2C platform Tmall.com, China’s largest third-party platform for brands and retailers, to form a specialised services team to support Mei.com’s development and assist them in growing their user base, brand cooperation base, logistic services and IT infrastructure services. Mei.com’s close cooperation with a wide selection of luxury brands will complement Tmall.com’s existing selection of affordable luxury goods for Chinese consumers.

Daniel Zhang, CEO of Alibaba Group said, “Alibaba Group’s ecosystem and its multi-level cross-platform retail services will be further enhanced with our investment in Mei.com. We hope that Mei.com will exert its advantages to create synergy with Tmall in providing more premium luxury goods to consumers. At the same time, Alibaba will help Mei.com and other brand partners enter our ecosystem to allow more efficiency in helping them locate consumer groups, conduct brand marketing and establish an online supply chain system.”

Thibault Villet, founder and CEO of Mei.com said, “We are very pleased to receive this strategic investment from Alibaba Group. The two parties complement each other and together with Tmall, we will bring premium and trusted genuine brands to consumers. In the future, we see a significant opportunity to provide enhanced shopping experiences for Chinese customers in search of affordable fashion and luxury products.”

Mei.com operates an online flash sales business model with limited time on discounted luxury goods for its online shoppers. Sales events are launched every day at 9 am to promote genuine goods that are offered at significantly reduced prices. Similar to Tmall.com, Mei.com cooperates directly with international brands or official designated brand distributors and has successfully cooperated with more than 2,400 brands across the world. Around 280 well-known international brands including Armani, Zegna and Michael Kors among others have partnered exclusively with Mei.com in China’s e-commerce market. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search