Home / Knowledge / News / Apparel/Garments / Louis Philippe awarded 'Comfort Vote Quality Label'
Louis Philippe awarded 'Comfort Vote Quality Label'
16
Jul '15
Madura Fashion & Lifestyle portfolio apparel brand Louis Philippe has been awarded the Comfort Vote Quality Label by German testing and research centre, Hohenstein Institute.

In a press release, Hohenstein Institute said Louis Philippe has been awarded the label in the product category of shirts and is also the only brand to receive this award in India.

“We want our clothes to be stylish, elegant and comfortable as to meet the requirements of the Indian gentleman, which has been our goal since 1989,” Jacob John, COO of Louis Philippe brand said.

“Since one of the most essential quality characteristics is the wear comfort, we felt the urge to put our shirts to test by an objective analysis and evaluation of Hohenstein Institute,” John added.

Hohenstein’s evaluation of wear comfort is based on thermophysiological properties and skin sensorial characteristics.

By testing the wear comfort of Louis Philippe shirts, the thermoregulatory model of human skin was used to assess processes of heat and moisture management of the shirts.

“This test includes measure of breathability, sweat buffering and transport of the shirt,” Hohenstein informed.

The wear comfort vote has a grading scale from a very good scale of 1 to insufficient grade of 6 corresponding to the German school grading system. Louis Philippe received a grade of 1.8.

“This vote system provides a clear representation of the measurement results from the laboratory tests for the customers,” the German testing company observed.

“Thanks to our ‘good’ wear comfort vote, we can not only claim our shirts to be comfortable but now have an objective proof to do so”, John stated.

“The customers benefit from the label because they can recognise the quality immediately and be sure that requirements regarding the wear comfort are met,” he explained. (AR)

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search