Home / Knowledge / News / Apparel/Garments / Adidas, Pac-12 Conference sign sponsorship deal
Adidas, Pac-12 Conference sign sponsorship deal
03
Aug '15
The Pac-12 Conference, a collegiate athletic conference in western US and Adidas have signed a three-year partnership that makes the German brand the official athletic apparel and athletic footwear partner of the conference and all Pac-12 championship events.

In a statement, Pac-12 said the new agreement also makes Adidas the presenting sponsor of Pac-12 Sports Report, Pac-12 Networks' weekly one-hour flagship studio show. Pac-12 Sports Report showcases each week's big events with commentary, recaps, interviews and feature stories that elevate the profile of the conference's outstanding teams, student-athletes and coaches. Adidas will also be integrated into some of Pac-12 Networks live event programming with on air talent and production staff wearing Adidas apparel. Pac-12 staff and volunteers will also be outfitted in Adidas apparel at Conference championship events.

“We are thrilled to reach a strategic partnership with such an iconic company that shares our passion for innovation,” said Pac-12 commissioner Larry Scott. “As they do with athletes around the world, Adidas will now help support Pac-12 student-athletes by improving their championship events and bolstering our coverage of their success on Pac-12 Networks.”

The Pac-12 hosts championship events in football, men's basketball, women's basketball, men's and women's cross country, men's and women's swimming and diving, wrestling, women's gymnastics, men's and women's golf, men's and women's tennis, men's and women's track and field, women's rowing, and women's beach volleyball.

“This new partnership continues to highlight our commitment to US college sports and our focus on aligning with championship-level schools, teams and student-athletes. The Pac-12's rich athletic and academic tradition and consistent success on and off the field make them a perfect fit for the adidas family. We look forward to our brand appearing on field and court, in stadium, across the Pac-12's digital properties and on-air during Pac-12 Network broadcasts starting this season,” said Chris McGuire, senior director of sports marketing, Adidas America. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search