Home / Knowledge / News / Apparel/Garments / GAS rides piggyback with Honda in India
GAS rides piggyback with Honda in India
05
Aug '15
Premium Italian denim brand GAS partnered with Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) for Revfest where 5 new motorcycles including Honda’s flagship “Make in India” model CBR 650F unleashed the next revolution in fun motorcycling in India, Honda said in a press release.

This launch partnership between GAS and Honda is just the first step to a long term relationship in India. GAS will retail a special limited edition capsule of GAS-Honda motorbiking clothing and accessories at the top 14 select Honda flagship stores. All GAS stand-alone store will also have a dedicated area to display the limited edition Honda-GAS biking capsule collection.

The launch was held simultaneously on August 4 across three cities - Delhi, Mumbai and Bangalore with GAS as the official style partner for the hosted fashion shows to showcase their Autumn/Winter 2015-16 collection.

The Delhi edition, held at the Pragati Maidan, saw Bollywood superstar Akshay Kumar and Tapsee Pannu at the event.

The event extended the international association between GAS and Honda which dates back to more than 15 years. Top riders such as Mick Doohan, Nicky Hayden, Casey Stoner and Marc Marquez have created MotoGP history on Honda motorcycles with GAS on their sleeves.

GAS is premium aspirational denim lifestyle brand for both men and women. The element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions.

GAS has been present in India since 2007 in partnership with Reliance Brands Limited. The distribution network comprises 65 points of sale, including flagship stores in Delhi and Mumbai. Gas is also sold through third party e commerce platforms such as Myntra, Jabong , Amazon and Flipkart.

“I am excited about this opportunity, which combines several elements that are particularly close to my heart. It is truly thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success,” said Claudio Grotto, Founder and President, Grotto S.p.a., GAS’ parent company.

Commenting on the launch, Keita Muramatsu, president and CEO of HMSI said, “Honda’s association with GAS goes back a long way and across several geographies. There is an emotional relationship between a rider and his bike. So also with his clothing gear. We are delighted to bring this magic to India.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search