Home / Knowledge / News / Apparel/Garments / GAS rides piggyback with Honda in India
GAS rides piggyback with Honda in India
Aug '15
Premium Italian denim brand GAS partnered with Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) for Revfest where 5 new motorcycles including Honda’s flagship “Make in India” model CBR 650F unleashed the next revolution in fun motorcycling in India, Honda said in a press release.

This launch partnership between GAS and Honda is just the first step to a long term relationship in India. GAS will retail a special limited edition capsule of GAS-Honda motorbiking clothing and accessories at the top 14 select Honda flagship stores. All GAS stand-alone store will also have a dedicated area to display the limited edition Honda-GAS biking capsule collection.

The launch was held simultaneously on August 4 across three cities - Delhi, Mumbai and Bangalore with GAS as the official style partner for the hosted fashion shows to showcase their Autumn/Winter 2015-16 collection.

The Delhi edition, held at the Pragati Maidan, saw Bollywood superstar Akshay Kumar and Tapsee Pannu at the event.

The event extended the international association between GAS and Honda which dates back to more than 15 years. Top riders such as Mick Doohan, Nicky Hayden, Casey Stoner and Marc Marquez have created MotoGP history on Honda motorcycles with GAS on their sleeves.

GAS is premium aspirational denim lifestyle brand for both men and women. The element around which quality products revolve, products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions.

GAS has been present in India since 2007 in partnership with Reliance Brands Limited. The distribution network comprises 65 points of sale, including flagship stores in Delhi and Mumbai. Gas is also sold through third party e commerce platforms such as Myntra, Jabong , Amazon and Flipkart.

“I am excited about this opportunity, which combines several elements that are particularly close to my heart. It is truly thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success,” said Claudio Grotto, Founder and President, Grotto S.p.a., GAS’ parent company.

Commenting on the launch, Keita Muramatsu, president and CEO of HMSI said, “Honda’s association with GAS goes back a long way and across several geographies. There is an emotional relationship between a rider and his bike. So also with his clothing gear. We are delighted to bring this magic to India.” (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search