Home / Knowledge / News / Apparel/Garments / Under Armour and NBA announce global marketing deal
Under Armour and NBA announce global marketing deal
11
Aug '15
Performance footwear, apparel and equipment maker Under Armour and the America's National Basketball Association (NBA) have announced a multiyear global partnership that makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program.

Under Armour will also team with the league to launch an innovative NBA FIT mobile application powered by the brand's Connected Fitness platform. This new marketing and merchandising agreement represents a significantly expanded partnership between the NBA and Under Armour, a league partner since 2011, NBA said in a press release.

As the title partner, Under Armour will become the outfitter of the NBA Draft Combine beginning in 2018, in addition to developing a retail line of NBA Draft Combine apparel for fans. The NBA Draft Combine is an invite-only showcase in which leading draft prospects participate in athletic testing, five-on-five games, and interviews with teams ahead of the NBA Draft presented by State Farm.

The Jr. NBA presented by Under Armour will launch its expanded efforts in the US this October with the goal of engaging five million youth during the first two years of the program through a series of basketball clinics, skills challenges and regional tournaments. This program aims to develop a lifelong passion for basketball in boys and girls in the 6-14 years age group by teaching them the fundamentals of the game, while emphasizing values like sportsmanship, respect, teamwork, and healthy living. The Jr. NBA will include ongoing programming from affiliated youth basketball organizations, resources for participating coaches, and instructional digital content for kids and parents.

"We're proud to expand our partnership with the NBA and continue our shared commitment to help basketball players everywhere realize their potential, on and off the court," said Adam Peake, Executive Vice President, Global Marketing, Under Armour. "The new elements of our partnership will allow Under Armour to leverage our leadership in athletic performance innovation and Connected Fitness to foster the worldwide growth of basketball."

"Under Armour and the NBA share a commitment to basketball, fitness, and healthy living," said Emilio Collins, NBA Executive Vice President, Global Marketing Partnerships. "Together we have a unique opportunity to teach the values of the game to millions of kids through the Jr. NBA program, and to give our fans the latest information on exercise and wellness through the NBA FIT app."

The NBA and Under Armour will introduce the NBA FIT mobile application, which will include training tips, fitness-related content, and access to Under Armour's definitive health and fitness platform, UA Record. Under Armour will also have global licensing rights around the brand's Connected Fitness devices and products. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search