Home / Knowledge / News / Apparel/Garments / Williamson-Dickie partners Milliken on new work shirt
Williamson-Dickie partners Milliken on new work shirt
Aug '15
Williamson-Dickie has collaborated with Milliken & Company under Williamson-Dickie's Dickies brand to produce an improved performance work shirt.

“The new work shirt employs Milliken's innovative textile technology to deliver enhanced lightweight, moisture-wicking and soil-release properties with the addition of stretch,” a Williamson-Dickie press release said.

“Most importantly, the groundbreaking fabric technology delivers an 80 per cent increase in breathability and offers unprecedented comfort and mobility while maintaining durability and style,” it added.

These improvements were the result of a long-term project and partnership between Dickies and Milliken & Company, which have collaborated for more than 17 years.

"Dickies' process of product innovation has us continually attuned to the market, where consumer insights are a driving force," said Brian Sheedy, vice president of merchandising and design, Williamson-Dickie.

"Our ongoing collaboration with Milliken to drive continuous innovation allows us to employ the latest fabric technologies across multiple segments of our business to enhance features and benefits,” he too added.

Eric Mossbrook, market director at Milliken said, "Our valued partnership with Dickies has produced customer-centric improvements in workwear fabrics for a variety of end use uniforms.”

“We find the resulting products continue to exceed the quality, comfort and performance demands of our customers," he informed.

Williamson-Dickie is a provider of work apparel, specialising in innovative performance workwear since 1922 and its apparel, footwear and licensed goods in more than 100 countries. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search