Home / Knowledge / News / Apparel/Garments / H&M to unveil new styles made from recycled clothing
H&M to unveil new styles made from recycled clothing
21
Aug '15
Swedish apparel retailer H&M will launch 16 new denim styles this September made using recycled cotton from textiles collected from its garment collecting initiative at H&M stores.

“The men's, women's and kid's collections are the latest steps toward H&M's goal for creating a closed loop for fashion, and will be available in all stores worldwide,” a press release from the retailer said.

The new denim pieces, made from recycled cotton and organic cotton, include for women, three styles of jeans, from skinny to distressed 'girlfriend' jeans, plus a denim jacket, flared dungarees and a denim jumpsuit.

For men, there is a zip-up denim jacket, alongside two distressed slim leg styles, and a pair of joggers in coated denim.

The kid's pieces include a zip-up hoodie with cute animal ears, along with stretch jeans sequined at the knee, or a street style hooded shirt, with distressed jeans.

According to the company, it wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones.

“The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric,” it informed.

Since 2013, H&M customers worldwide have been bringing unwanted clothes from any brand into its stores as part of its garment collecting initiative and so far, over 14,000 tons have been collected globally.

As of now, H&M is able to use 20 per cent recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality.

In 2015, H&M has targeted to increase the number of garments made with at least 20 per cent recycled fabric by 300 per cent compared to 2014.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimise textile waste, but also significantly reduce the need for virgin resources,” CEO Karl-Johan Persson said. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search