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Now, a weight loss clothing line
Aug '15
For those who want to fight the battle of the bulge without working up a sweat, there is good news. Thin Ice Inc, an American company has come out with a weight-loss technology that is integrated seamlessly into clothing that can help shed weight throughout the day.

Thin Ice claims to help consumers burn up to 1,000 calories a day just by wearing a vest or a pair of insoles.

Created by personal trainer and former NCAA Athlete, Adam Paulin, Thin Ice uses modern technology to 'hack' its wearers metabolism in order to help them lose weight. Arguably offering the world's first technologically-enhanced weight-loss apparel, Paulin and his team have developed a lightweight vest and shoe insole which harness the power of cold temperatures for weight-loss. Although the insole and vest are both still in the prototype stage, Paulin insists that just by wearing either product for a day, users will burn between 500 to 1,000 calories a day, and lists several scientific studies to back up his research.

The company claims its technology stimulates strategic parts of the body with cold temperatures. But this stimulation is so mild that the user won't even notice after a few seconds of adapting.

The body detects these temperature changes with thermoreceptors which trick it into thinking it is in a cold environment. The body responds by creating heat in the core an sending warm blood around the body to cool down the chilled areas.

The fuel for this laborious process is nearly pure body fat. So, by forcing the body to respond to cold-temperature stimulation throughout the day it, the user will be able to burn fat without even thinking about it, Paulin claims.

"The Thin Ice insole and vest target regions of your body with high concentrations of thermoreceptors. These neural receptors alert your body to the presence of cold, triggering a metabolic response that generates heat in your core," explains Paulin. He is seeking to raise 15,000 dollars to begin the manufacturing process. "As the core's blood warms, it then must be pumped all the way to the extremities. The best part of this process is that your body does all this calorie-expensive work automatically without you even having to think about it."

The bodily pathway responsible for this heat generation is called the Brown Adipose Tissue (BAT) pathway. This pathway basically functions as the body's internal thermostat. Even in room temperature, roughly 50 per cent of a person's daily calories are burnt only to keep the body at a comfortable temperature. The human body undergoes shivering at room temperature. This is because the BAT pathway is completely different than the shivering mechanism. Thin Ice stimulates BAT and claims it will not make the user shiver. This allows Thin Ice's weight-loss technology to help you burn excess calories while being hidden discretely in clothing and apparel items. (SH)

Fibre2Fashion News Desk – India

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