Interviews
Saree included in foreigners fashion wardrobe
01 Feb '07
1 min read
The Indian saree is becoming popular with foreigners and is gradually emerging as a complete garment for many a foreigner.
Besides its popularity in the US and Europe, it is gaining popularity in Australia, New Zealand and South Africa due to high sales reported from these countries, says Meera Mahadevia, a textile designer.
Traditional varieties of sarees can also be seen being offered online, Benarsi saree being one of them, making it popular all the more.
One can see foreigners wearing sari in New York or London especially at Indian weddings or parties, she says.
"In sarees, however, it is the tussars, brocades and georgettes, interwoven with gold, silver, kundan, zari borders, religious chats, calligraphy, divine motif, delicately balancing the bygone era with modern sophistication which are more in demand,' says Mahadevia, whose accessories are on display at the Newark Museum Gallery, New York.
Designer Varun Chhabra has paired sarees and lehngas with corsets which when compared to their wedding gowns is more in demand and less costly, says Chhabra.
Besides its popularity in the US and Europe, it is gaining popularity in Australia, New Zealand and South Africa due to high sales reported from these countries, says Meera Mahadevia, a textile designer.
Traditional varieties of sarees can also be seen being offered online, Benarsi saree being one of them, making it popular all the more.
One can see foreigners wearing sari in New York or London especially at Indian weddings or parties, she says.
"In sarees, however, it is the tussars, brocades and georgettes, interwoven with gold, silver, kundan, zari borders, religious chats, calligraphy, divine motif, delicately balancing the bygone era with modern sophistication which are more in demand,' says Mahadevia, whose accessories are on display at the Newark Museum Gallery, New York.
Designer Varun Chhabra has paired sarees and lehngas with corsets which when compared to their wedding gowns is more in demand and less costly, says Chhabra.
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