Giordano International Limited is a leading international apparel retailer has joined hand with Walt Disney Company to unveil the first collection of apparel produced under a region-wide product license agreement between the two companies. The collaboration, which involves the design and development of a new “Disney brought to you by Giordano” Tee Collection, marks the first licensing agreement that Giordano has entered into with another brand.
Pursuant to the agreement, Walt Disney has granted Giordano the license to design, manufacture and market adult and children's T-shirts and sweatshirts featuring Disney characters. This is a special license because it includes the full range of Disney characters and covers the entire Asia Pacific region. Detailed terms of the agreement are not disclosed.
The “Disney brought to you by Giordano” Tee Collection covers the entire portfolio of Disney characters including Standard Characters like Mickey and Minnie, Winnie the Pooh, Disney Princesses like Snow White and Cinderella, Classic Characters like Bambi and Peter Pan, and Movie characters like Finding Nemo and The Incredibles and comprises T-shirts and sweatshirts for the whole family.
The collection has just been launched in Hong Kong, to be followed by China next week. Taiwan and Southeast Asia will follow in early August, then Korea and Australia in September. In order to keep the program fresh and exciting for consumers, Giordano will roll out new prints and designs every four weeks.
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