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Belly dance inspires lingerie collection 'Raks Sharki'

30 Jul '05
4 min read

The new collection of underwear by band Liz was baptized 'Raks Sharki', which means "belly dance" in Arabic. The items present Arab designs and are already exported to eight countries, among them Lebanon, where the company has an exclusive representative.

Leading Brazilian producer of lingerie developed a line of underwear and bras inspired on belly dancing. The products were released in May this year and can already be found in the Arab countries. "The dance is an icon of femininity," stated Lígia Buonamici Costa, the company operations director and creator of the product.

According to Lígia, this is the second time that the company develops a theme collection, to stay on the market for one year. In 2004, the products were inspired on Japan. The inspiration to create the new line, baptized 'Raks Sharki', which means "belly dance" in Arabic, came from a study she did at the "Museum of the Arab World", in Paris. "I started researching the origin of belly dancing and found it wonderful," she said. "It is the dance of fertility," she added.

The collection has 12 products, among them panties, thongs, mini boxers, bras and tops. The products are all designed in jacard, a type of fabric that permits the mixture of colours as production. According to Logia, the designs on the products were extracted from illustrated Arabic books.

Apart form the drawings, research was also done on the clothes used in the dance, which, according to Lígia, always uses sophisticated items. "After the research we translated everything to the current technology. The products are in fashion, they have technology and are comfortable," she said.

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