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OFF 5TH 1st prototype store in Orlando with new format
Jan '08
Saks Incorporated announced it will open a new 26,400 square foot prototype Saks Fifth Avenue OFF 5TH ("OFF 5TH") store in the Prime Outlets International center in Orlando, Florida in April 2008, replacing an existing 21,800 square foot OFF 5TH location in the same mall.

OFF 5TH is the savvy shopper's premier source for value-priced designer clothing and accessories, offering customers an unparalleled array of both coveted designer names and unique merchandise under the Saks Fifth Avenue label. OFF 5TH places the highest priority on style, selection, and superior customer service. Today, OFF 5TH operates 48 stores in 23 states.

The innovative prototype store has been carefully created using a modern "luxury in a loft environment" concept designed to highlight the merchandise and create an easy shopping environment. The design will maximize efficiency and flexibility, enabling easy changes in the general layout as business needs change.

The store will be bright and uncluttered, with no hard aisles and one consistent hard-surface floor throughout. All fixtures will be on casters, ensuring ease in movement, and all hardware will be interchangeable between fixtures.

Robert Wallstrom, President of OFF 5TH, noted, "We are very excited about the opening of our first prototype store in Orlando. A lot of thought and care went into the design of this store, and it will be the perfect venue to showcase our wonderful merchandise selections. Over time, we believe there is meaningful new store growth opportunity for OFF 5TH, and we look forward to expanding this new format into other markets in the future."

Saks Incorporated

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