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Soft-Tex '08- Virtual Trade Show for Software Industry
05
Feb '08
As officially announced, fibre2fashion.com which is a renowned name amongst the online B2B marketplaces will be organizing a virtual trade show, Soft-Tex '08. Soft-Tex '08 will be online for one full month starting from 1st march '08 ending on 31st day of the month.

The trade show aims at fueling the software industry's drive towards providing advanced solutions for smooth progress of the wide-spread Textile-Garments-Fashion-Retail segment (which is what the “.com” caters to). Fibre2fashion, where they offer a horde of services to answer the varied demands of the Textile-Garments value chain, also accommodates software solutions as one of the mainstream channels.

Soft-Tex '08, which is expected to receive quite a substantial visitation of over 1 million prospective customers from across 190 countries, will provide an effective medium for the software solution providers willing to spread their wings wider within the global Textile-Garments industry.

The show is indeed, an occasion not to be missed by software companies for effective online branding and promotion of their industry-specific solutions. Soft-Tex '08 arranges to make it all worthwhile for the exhibitors through an extended variety of facilities like EDMs, press releases and newsletter campaigns etc.

With the comprehension, “Trade shows are about indirect marketing by way of branding”, pretty decent response is anticipated from a range of exhibitors like solution providers for ERP, POS, RFID, SCM, CRM, CAD/CAM, PLM as well as Business Intelligence Tools, Dyeing & Printing, Import Export Management, Inventory Control, Production Planning, and Warehouse Management etc.

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