Home / Knowledge / News / Apparel/Garments / Dance & win JockeyUnderWars contest
Dance & win JockeyUnderWars contest
05
Mar '08
In 1935 Jockey International Inc, shocked the world by introducing the world's first men's brief. Jockey announced that it would award the winner of the JockeyUnderWars.com Tournament with $25,000 – all for just dancing in his or her underwear!

“It's that time of year when people are thinking about college basketball and filling out tournament brackets to guess who will be the championship winner,” said Patty McIntosh, Jockey's Internet Marketing Manager. “We thought we'd give people a chance to win some money with the JockeyUnderWars.com Tournament – probably a lot more than they would at their office pool!”

JockeyUnderWars.com uses a typical tournament bracket system to create head-to-head matches, or dance contests, for individuals or groups that post videos of themselves dancing in their underwear.

“We call our contestants UnderWarriors,” said McIntosh. “JockeyUnderWars.com makes it easy for UnderWarriors to create a profile, choose their music, film their dance moves and post their video on the site.”

The real fun starts when one UnderWarrior challenges another and the voting begins.

Each participant on the site creates an UnderWarrior character and profile, and can even engage in some good-natured trash talking with other players to heighten the competitive spirit and further engage voters. UnderWarriors can solicit votes by sending links to their matches to friends and posting their videos on social networking sites.

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search