Home / Knowledge / News / Apparel/Garments / OmniaLuo's strategy to focus on domestic expansion
OmniaLuo's strategy to focus on domestic expansion
12
Mar '08
OmniaLuo Inc, a China-based company engaged in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO, outlined its 2008 business strategy. OmniaLuo's strategy will focus on the following:

• Domestic expansion
• Increased brand awareness through international advertising campaigns and trade shows
• Extension of target demographics and clothing lines
• Continued development of operational and corporate infrastructure
• Quarterly U.S. investor road shows and conferences
• NASDAQ listing upgrade

Domestic Expansion:
OmniaLuo currently has 186 retail stores across 32 of the 34 provinces in China. By year-end 2008, the Company expects to have more than 250 retail stores in operation. All new stores will be located in the most affluent and fastest growing cities in China.

Increased Brand Awareness through International Advertising Campaigns and Trade Shows

The Company has allocated $1.0 million to launch international advertising campaigns and attend international trade shows.

• OmniaLuo has launched its international advertising campaign with China Fashion Brand Net ("CFBN"), one of the most dynamic and recognizable fashion platforms in the world. With more than 5 million CFBN registered users, OmniaLuo expects to attract new franchisees and expand brand awareness in China and abroad.

• In March of 2008, OmniaLuo will attend and exhibit atthe China International Clothing and Accessories Fair in Beijing. This trade show is the largest fashion exhibition in Asia and second largest in the world, attracting more than 120,000 visitors from around the globe. The Company will exhibit its new summer line, recruit new franchisees and gain international exposure for the OMNIALUO brand.

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search