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Maidenform backless bra to epitomize your voluptuous beauty
25
Mar '08
Backless fashions are all the rage this spring! From special occasion to ready-to-wear, designers are including sexy backless styles in all of their spring collections. But who can really wear these fashions? Most women today are in desperate need of bra support! The first ever Breakthrough Backless bra by Maidenform is here in time to offer women all the support they need this spring.

Thanks to the ABC's hit reality series “American Inventor” -- from “American Idol” producers FremantleMedia North America, Simon Cowell's Syco Television and Peter Jones TV Ltd. - our fashion worries will soon be over. Originally created by runner-up contestant Elaine Cato, the new Maidenform Breakthrough Backless Bra is the first product ever to be brought to mass market.

This new foundation features a completely backless construction with silicone wire channeling that prevents slippage. Now women don't have to shy away from the latest backless fashion trends and can feel sexy, feminine and supported - all at once!

A born entrepreneur and single mother of two, Elaine Cato was not afraid to put her invention to the test. Like the producers and judges on “American Inventor,” Maidenform immediately saw the undeniable promise of her creation, working diligently with her to bring the design to fruition and later to mass market. Today, the Breakthrough Backless Bra, armed with Elaine's concept, has created an undergarment aimed to perfectly round-out every innerwear wardrobe.


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