Home / Knowledge / News / Apparel/Garments / Macy's Turn Over A New Leaf campaign kicks off on April 20
Macy's Turn Over A New Leaf campaign kicks off on April 20
26
Mar '08
In celebration of Earth Week and National Park Week, Macy's and the National Park Foundation announced a new partnership to educate, raise awareness and generate funds for parks across the country. The collaboration is the cornerstone of Macy's Turn Over A New Leaf campaign that kicks off on April 20, 2008 and runs through April 27, 2008.

The awareness campaign is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life. In addition to special promotions, merchandise and in-store events, Macy's will donate all of the proceeds from ticket sales for its national charity days—One Good Turn—to the National Park Foundation.

"A source of exploration and discovery, national parks are a beloved and vital part of our nation's heritage," said Peter Sachse, president, Macy's Corporate Marketing. "The collaboration between Macy's and the National Park Foundation is designed to inspire a renewed interest in protecting and preserving our national parks and to heighten environmental awareness among our customers and employees.

The National Park Foundation is a highly respected organization with an important mission, and Macy's connection to the general consumer offers a valuable platform to promote environmental activism.”

“The National Park Foundation is proud to be chosen as the first charity in Macy's history to be the sole beneficiary of a national charity shopping event. We are honored to be working with them to engage the American public in supporting their national parks,” said Vin Cipolla, President and CEO of the National Park Foundation. “This is a truly innovative approach to corporate stewardship and we applaud Macy's commitment to help protect the environment and preserve our national parks for generations to come."

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search