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Dress for the job you want, not the one you have!
Mar '08
The adage "Dress for the job you want, not the one you have," rings true for businesses too. When making a presentation to a perspective client, helping a customer or grabbing coffee on the way to work, employees represent their companies every day.

Surprisingly, clothes can help build and strengthen the positive perception of a company. However, determining the "right look" for employees can be a challenge. Lands' End Business Outfitters, business-apparel expert, is offering a great opportunity in the form of apparel makeovers for three selected companies this summer.

"Makeovers demonstrate the power of a positive image," said John Maher,vice president, Lands' End Business Outfitters. "We conducted makeovers for the first time last year and companies -- from dog sled racing teams to airlines -- shared amazing stories about what they do and how they've grown.

What we learned from the thousands of entries is that employee apparel programs are often the last piece of the puzzle because business leaders don't know where to start."

Companies of all sizes and all industries with the need to outfit their employees have between March 22 and April 28, 2008 to visit our website and share why they need a new look for their employees. Three companies will be chosen to receive makeovers -- the top makeover award is valued at up to $15,000. Lands' End will reveal the new looks of the three companies selected in August 2008.

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