Wal-Mart plans to introduce more organic cotton clothing
09 Apr '08
3 min read
"To grow the organic cotton industry, we need to support the farmers who are moving from conventional to organic farming," says LaRhea Pepper, Executive Director of the Organic Cotton Exchange and organic cotton supplier to Wal-Mart. "Crop yields are typically lower and risks higher during the transition, so farmers are at financial risk. Programs like Wal-Mart's help lessen the burden of farmers who want to adopt environmentally responsible practices."
According to the Organic Cotton Exchange, for the second year in a row, Wal-Mart is the largest user of organic cotton in the world, having purchased more than 28 million pounds of organic cotton and an additional 12 million pounds of transitional cotton to date.
Alternative and organic fiber apparel and home products sales at Wal-Mart have increased by nearly 100 percent from 2006 to 2007 -- a trend that has continued into 2008. As a result, Wal-Mart will feature Faded Glory attitude t-shirts made of transitional cotton in the newborn, infant, toddler, boys, girls, missy and men's departments for the month of April.
Other merchandise featured especially for Earth Month in stores and on Walmart.com includes ladies' and juniors' organic cotton sleepwear, organic cotton Earth Day t-shirts in juniors; and juniors' and young men's t-shirts made with RPET (recycled polyethylene terephthalate), a material manufactured with recycled plastic.
Beginning April 2008, Wal-Mart stores will also feature men's Athletic Works t-shirts made of recycled polyester. Every pound of recycled polyester saves 61,000 British Thermal Units (BTUs), which is the same energy output as half a gallon of gas. Based on anticipated sales, the energy savings impact for April alone would be the equivalent of 800,000 gallons of gas.
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