Home / Knowledge / News / Apparel/Garments / Limited Too's sportswear sales fall
Limited Too's sportswear sales fall
Apr '08
Tween Brands Inc announced that based on the results for the first nine weeks of the first quarter ending May 3, 2008, it expects earnings per diluted share to be in the range of $0.12 to $0.17 compared to its previous guidance of $0.35 to $0.40 per diluted share. The company reported earnings per diluted share of $0.39 for the first quarter 2007.

The company said that the expected earnings shortfall is largely a result of Limited Too's projected first quarter 2007 comparable store sales percentage decrease of 7% to 9%, a decrease greater than had been previously estimated.

The revised guidance also reflects $0.04 per diluted share for anticipated executive severance costs that were not included in Tween Brands' previous guidance.

The company said that Limited Too's sales were weak for the last two weeks of February and most of March. Sales trends have improved with the latest floorset at Limited Too stores beginning April 2nd.

“Limited Too's spring sportswear assortment has not resonated with our tween customer,” said Tween Brands Chairman and Chief Executive Officer, Mike Rayden.

“We did not offer her styles in the colors she wanted this spring and there has been a continuing absence of a meaningful casual bottom business.

Additionally, our marketing programs have not been as effective in driving store sales as in the past. That said, we believe that the changes to the creative and operational leadership of the business will have a positive long-term impact.

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search