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Dover to develop large western show clothing market for Smith Brothers
17
Apr '08
Dover Saddlery Inc, the leading multichannel retailer of equestrian products, announced that it has acquired a significant non-controlling interest in Hobby Horse Clothing Company Inc.

Detailed terms of the transaction were not available. The Hobby Horse Clothing Company, based in Chino, California, is a leading designer and multi-channel retailer of quality western show apparel and accessories.

"We are very pleased to be investing in Hobby Horse, the clear leader in western show clothing," commented Stephen L. Day, president and CEO of Dover Saddlery Inc.

"By combining our database marketing expertise with the Hobby Horse strengths in producing quality show clothing in distinctive styles, we expect very positive growth in our sales of western show clothing.

This new business relationship provides us with the opportunity to develop the large western show clothing market for our Smith Brothers brand, as well as gain access to new customers and grow our house database for the direct business."

"Dover Saddlery and their Smith Brothers western brand have been valued Hobby Horse customers for many years, and we welcome this opportunity to partner with them," said Hobby Horse president Suzanne Vlietstra.

"The Dover experts have built their English riding business into the foremost and trusted source of tack, apparel, and supplies in the United States, and we believe their operations expertise will help us grow Hobby Horse and the western business in the same fashion," she said.

Dover Saddlery Inc is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source for equestrian products. Hobby Horse Clothing Company is a leading designer and multichannel retailer of western show apparel and accessories which is offered through retail stores, the Internet and the Hobby Horse Catalog.

Dover Saddlery Inc


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