Home / Knowledge / News / Apparel/Garments / Bonanza's dress to be labeled with Purista hangtag
Bonanza's dress to be labeled with Purista hangtag
21
Apr '08
The national dress of Pakistan, the shalwar kameez is now available from Bonanza in Pakistan treated with Purista freshness-enhancing finish

The men's national dress in Pakistan, the shalwar kameez, is now available from Bonanza treated with Purista freshness-enhancing finish. For the first time in Pakistan, Bonanza Garment Industries (Pvt) Limited, a renowned name in the Pakistan apparel retail scene, and BASF Pakistan Private Limited are introducing shalwar kameez that allow consumers to experience the 'just washed' freshness throughout the day.

Purista is a freshness-enhancing treatment for cellulosic textiles such as cotton and cotton blends. It curbs the growth of micro-organisms on clothes and prevents them from causing an unpleasant odor, leaving clothes fresher for longer. This increases the consumer's comfort, confidence and well-being. Locked inside the fabric for long-lasting freshness, Purista is ideal for people on the go.

“We are proud to see the Purista brand on Bonanza's national dress,” says Ayaz Qureshi, Director Marketing at BASF Pakistan. The treated range from Bonanza will be labeled with the Purista hangtag, so consumers will be able to see at first glance that they can enjoy the freshness feel.

BASF and Bonanza organized a launch event on 28th March 2008 in Lahore, where the concept was introduced to the market and a presentation was given by the BASF team on the benefits of Purista. The treated range is now available at all Bonanza outlets across Pakistan.

Bonanza is a leading garment manufacturing company in Pakistan. They have exclusive distribution network that includes 100 accredited dealers all over Pakistan, with 18 franchise shops under the name of “House of Bonanza” in Karachi, Rawalpindi, Islamabad, Multan, Gujranwala, Rahimyar Khan and other cities in the country exclusively selling Bonanza products. In addition there are 15 “Shop-in-Shop” in leading department stores in the country.

BASF SE

Must ReadView All

Textiles | On 25th Apr 2017

Greater Manchester is high on its textiles industry

Greater Manchester is witnessing a boom in textiles industry with 77...

Apparel/Garments | On 25th Apr 2017

Indian trade leaders to discuss GST, digital payments

Trade leaders from various Indian states will meet in New Delhi to...

Apparel/Garments | On 25th Apr 2017

Foreign buyers paying less for green factory apparel

International buyers are not paying enough for apparel and garments...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search