Home / Knowledge / News / Apparel/Garments / Jeans Exchange Program kicks off Levi's '501(R) Day'
Jeans Exchange Program kicks off Levi's '501(R) Day'
22
Apr '08
When shoppers take their jeans off between April 24 and May 1 and bring them to select Levi's stores nationwide, they'll receive a 20 percent discount off a new pair of Levi's jeans.

The denim collected during Levi's "Take Your Jeans Off" campaign will be donated to Goodwill Industries to be sold in local Goodwill stores.

Proceeds from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year.

The "Take Your Jeans Off" program is part of Levi's long-standing commitment to community involvement and is intended to encourage customer participation in Levi's annual "501 Day".

"Social responsibility and supporting local communities are corporate values that have been woven deeply into the fabric of Levi Strauss & Co. since the company was founded more than 150 years ago," says Mark Breitbard, President of Levi's Brand, Retail.

"Partnering with Goodwill Industries this year is exciting because it gives consumers the opportunity to join in this tradition by donating their used jeans to support Goodwill's job training and career advancement programs."

"When you clean out your closet for Goodwill, you are investing in your community by supporting employment programs that benefit people who want to work but need Goodwill's help to find a job," say Jim Gibbons, President and CEO of Goodwill Industries International. "And at the same time, thanks to Levi's, you are benefiting from great savings on new Levi's jeans."


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search