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Bosideng Wear to make UK men more attractive
May '08
One of the most prominent Mens Wear labels in China, Bosideng, is planning to enter UK in a big way, by launching four franchise stores before October this year. The brand is already well established in the country and has also been accepted in overseas markets that includes US, Russia, Japan and Canada.

Located in Changshu, at present the garment manufacturer has more than 4,000 stores spread across China. The company earned nearly 680 million yuan from retail sales last year, and by entering new global markets the profit is expected to grow further.

With an intention of long term cooperation, Bosideng has recently joined hands with a British company Green Woods, which has franchise in men's business and leisure wear.

The location of outlets is yet to be decided by the officials of Bosideng, and if everything goes well, within next five years the company will open additional 100 stores in the United Kingdom.

Fibre2fashion News Desk - China

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