Pierre Cardin set to enter market via Arvind Brands

08 May '08

3 min read

Arvind Brands will initially introduce 3 iconic brands in India – Hart Schaffner Marx, Pierre Cardin and Sansabelt, but the door is open to bring in many of the brands in the future from Hartmarx stable which successfully manages more than 35 brands in US.

These brands reinforce our commitment to associate with world class labels that have carved a unique place in fashion history.

Our decision to associate with Hartmarx Corporation in India is a meeting of minds, capabilities and objectives," says Mr. Sanjay Lalbhai, Chairman and Managing Director, Arvind Mills Limited.

"The addition of Hart Schaffner Marx, Pierre Cardin and Sansabelt to our basket of international brands will further enhance our position in the premium apparel category. The suit segment in the Indian market is all set to explode.

We would like to encash on this opportunity. Our partnership with Hart Marx will certainly help us take an aggressive stance in the men's suits market," said Mr. J Suresh, CEO of Arvind Brands.

Hart Schaffner Marx: The flagship brand of the Hartmarx Corporation, Hart Schaffner Marx, the classic American style has defined the standard for the professional man for 120 years since 1887.

By providing quality and comfort with an unparalleled sense of style, Hart Schaffner Marx fuels confidence and ambition.

Pierre Cardin: Pierre Cardin has been one of the world's leading fashion innovators for over 50 years and has developed a level of recognition globally that surpasses all other designers.

Pierre Cardin revolutionalised the fashion business by being the first couturier to launch a ready to wear collection in 1959; applied a brand licensing system in 1960.

Sansabelt: Sansabelt (Sans, French for without), one of America's best selling quality trouser brands that changed the way men purchased trousers. The unique patented waistband featuring an exclusive triple-zone, triple-action elastic webbing that offered Men the style and comfort made Sansabelt one of the top selling quality trouser brands in the USA, Canada and Mexico. The exclusive inner waistband feature differentiates Sansabelt from its competition.

Arvind Mills Ltd

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