Interviews
Bare Necessities to launch first print catalogue
08 May '08
3 min read
The catalog also features colorful icons to identify bras that are available in cup sizes fuller than size DD.
"This catalog will help to redefine lingerie in the minds of many consumers," said Jessica Jackson, vice president of E-Commerce for Bare Necessities.
"Our catalog presents the beauty and elegance of top lingerie brands in a friendly and accessible way the bras, panties and shapewear that women wear everyday, in a simple, sophisticated setting."
Bare Necessities utilized Haggin Marketing for the strategic planning and creative production of the catalog, with the goal of creating a book that is not only aesthetically pleasing, but also supports Bare Necessities' brand positioning as the premier online retailer for brand name intimate apparel.
"Haggin Marketing's strategic and creative expertise made them the ideal choice for our catalog launch," said Keira Lim, marketing director for Bare Necessities.
"They were able to create a fabulous book that seamlessly integrates with our web experience. We're thrilled with the finished product."
"This catalog will help to redefine lingerie in the minds of many consumers," said Jessica Jackson, vice president of E-Commerce for Bare Necessities.
"Our catalog presents the beauty and elegance of top lingerie brands in a friendly and accessible way the bras, panties and shapewear that women wear everyday, in a simple, sophisticated setting."
Bare Necessities utilized Haggin Marketing for the strategic planning and creative production of the catalog, with the goal of creating a book that is not only aesthetically pleasing, but also supports Bare Necessities' brand positioning as the premier online retailer for brand name intimate apparel.
"Haggin Marketing's strategic and creative expertise made them the ideal choice for our catalog launch," said Keira Lim, marketing director for Bare Necessities.
"They were able to create a fabulous book that seamlessly integrates with our web experience. We're thrilled with the finished product."
Bare Necessities
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