Expansion plans of Amul Innerwear

09 May '08

4 min read

J G Hosiery Pvt Ltd is one of the oldest players in the innerwear market and is popular under the name of 'Amul Innerwear'.

The company is currently on a major expansion spree. They are also planning to enter the premium range of kids and ladies' innerwear market in a big way.

The coming year will witness a significant leap in its production capacities as well. Currently, the company produces 3.5 lakh units per day.

This will be catapulted to a spectacular 5 lakh units per day in the coming year. Mr. Navin Seksaria, Director, announced the opening of a new branch at the city this Tuesday as a part of their extensive southern expansion plans.

Amul Innerwear is the third largest innerwear brand in the country. It enjoys the number one position in certain areas like Uttar Pradesh, Bihar and Jharkhand since more than a decade.

It is also one of the leading hosiery brands in western and certain parts of northern India. 2007 witnessed its entry into Bengal and north-eastern markets as well.

The company has a wide spread distribution network across the country. To further enable smooth distribution of its products, the company also has branch offices in all major states of India. Currently, there are 16 branches across the nation.

In the words of Mr. Navin Seksaria, “We entered the innerwear market as we realized the potential for organized players in a largely unorganized industry. This provided a huge opportunity for branded players to provide good quality and stylish products.

With the increase in production capacity & further aggressiveness in brand building initiatives, we are aiming to be the leading national innerwear brand by the year 2010.”

The company had achieved a turnover of Rs 150 crores for the year 06-07 and Rs 201 crores for 07-08. For the FY'08-09 the company has targeted a turnover of Rs.300 crores.

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