Home / Knowledge / News / Apparel/Garments / American Apparel to create exclusive collection for Sebastien's Sexuality
American Apparel to create exclusive collection for Sebastien's Sexuality
23
May '08
Los Angeles based clothing company American Apparel is making its first foray into the music world as the sole distributor of Sebastien Tellier's upcoming release, Sexuality (Record Makers) for its first two months of release in Germany.

The album will be sold at American Apparel locations throughout Europe beginning May 23, and online. American Apparel will also create an exclusive garment for the collaboration, the company announced.

Viva Radio, American Apparel's in-house radio station, is the driver behind the partnership with Parisian label Record Makers.

All parties involved seem to agree that the sensual overtones of the album make it a perfect fit with the ever-provocative retailer.

"The first single from the album is Sexual Sportswear," said Matt Werth, Content Director at Viva Radio, "It's really a perfect fit.

Sebastien's existing body of work is already popular among Viva Radio contributors and listeners so we're really excited to offer Sexuality in our stores."

Stephane Elfassi, RecordMakers' label manager, "There are not many companies that we would partner with. It had to really feel right, and with American Apparel it does."

Tellier's upcoming release has been gaining wide-ranging critical acclaim, from Pitchfork, The Guardian, NME and Vice UK. Sexuality produced by Guy Manuel de Homem-Christo (Daft Punk) will be available at the American Apparel stores on CD and vinyl LP, alongside 7" and 12" versions of Divine, the album's second single.

Sexuality's release date coincides with Sebastien Tellier's participation in Eurovision Song Contest 2008, which has stirred controversy among the competition's traditionalists.

Representing France, Tellier is expected to sing in French, but will be performing Divine mostly in English.

American Apparel Inc


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search