ITC's Lifestyle Retailing registers 26% growth

26 May '08

3 min read

'Wills Lifestyle' was rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine. 'Wills Lifestyle' was also voted as the 'Retailer of the Year' in 'Fashion & Lifestyle' category at the Asia Retail Congress, 2008.

In the popular 'Youth' segment, 'John Players' delivered a strong performance, generating high buzz through its vibrant imagery, youthful product folio and association with youth icon, Hrithik Roshan. 'John Players' now enjoys a strong pan India presence with over 250 Flagship Stores and 1,300 Multi Brand Outlets. The business will continue to aggressively expand its retail presence.

During the year, the business launched its new brand 'Miss Players'. The brand, positioned to make a lively and playful statement, brings to the market trendy fashion wear for young women. 'Miss Players' is currently available at over 100 locations including 'Miss Players' exclusive stores, select 'John Players' stores, leading large-format retail chains and key Multi Brand Outlets across the country.

In the area of apparel exports, the growth in turnover was healthy despite the depreciation of the US dollar against the rupee. Whilst manufacturing capacities were augmented to support export scale up and offer a wider product portfolio, the existing customer base was consolidated and relationships established with potential high value customers.

ITC Ltd

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