Home / Knowledge / News / Apparel/Garments / Michael Jordan to promote new Undershirt & Boxers from Hanes
Michael Jordan to promote new Undershirt & Boxers from Hanes
27
May '08
Hanes will launch new television advertising June 2 featuring sports great Michael Jordan and actor Charlie Sheen to support new Hanes Lay Flat Collar Undershirts and Hanes No Ride Up Boxer briefs, the brand's latest innovation in product comfort and fit.

The brand's latest installment of its iconic "Look Who" advertising campaign uses the two celebrities playing themselves in two humorous television spots with Sheen as an overenthusiastic fan of Jordan's.

The campaign, which will include online and video game advertising, showcases Hanes first men's products to carry the brand's Comfort Fit Promise a money-back guarantee to eliminate underwear fit and comfort concerns.

"We are dedicated to making our products the best fitting and most comfortable two attributes that are especially important to men. They want to look and feel good without having to worry about it," said Sidney Falken, senior vice president, Hanes brand.

"Charlie's work in films and sitcoms that appeal to men, including his current hit CBS sitcom Two and a Half Men, along with his charisma and witty sense of humor make him a great personality to engage men and support our new products."

Hanes Lay Flat Collar Undershirts have been reinvented from the top down with a two-ply neckband that will not stretch out of shape or waffle and with a longer hem that stays neatly tucked.

The Tagless undershirts also feature preshrunk cotton specially knit for softness. Consumer testing showed the Hanes Lay Flat Collar Undershirt rated significantly higher than the leading competitor's shirt.

Hanes No Ride Up Boxer Briefs have been redesigned for superior fit because consumer research indicates that 70 percent of men cite problems with the fit of their boxer briefs, with 30 percent noting "riding up" as a key comfort concern.

The Hanes No Ride Up Boxer Briefs feature leg bands that prevent ride up and have fabric-wrapped ComfortSoft Tagless waistbands. Consumer testing showed the No Ride Up Boxer Briefs outperformed key competitors.

The TV advertising, created by The Martin Agency of Richmond, Va., will debut June 2 during the NHL Finals on NBC and will air later in the week during the NBA Finals on ESPN and NASCAR on ESPN.


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search