As we expand into new channels of distribution and develop new customers globally, Chris will leverage his multi-industry branded expertise to ensure that our operational and financial opportunities are maximized as we drive the business to new levels of success."
Commenting on the announcement, Chris Vieth added, "I am excited to join Maidenform where I can combine my professional experiences with my passion for driving strong brands.
The Company has sizeable growth prospects and I look forward to partnering with the Maidenform team to aggressively identify, pursue and realize such opportunities."
Mr. Vieth received his bachelor's degree in accounting from Saint Francis College. He is also a Certified Public Accountant.