Home / Knowledge / News / Apparel/Garments / Calhoun Sportswear introduces new line of board shorts & bikinis
Calhoun Sportswear introduces new line of board shorts & bikinis
28
May '08
Canada's six NHL teams are heading to the beach this summer as St. Catharines, ON apparel maker Calhoun Sportswear introduces a new line of board shorts, bikinis and tankini separates sporting the franchises' respective colours and logos.

Calhoun's Martin Myers and the NHL are confident the unflagging loyalty for Canada's teams extends into the warm months. "Beach attire is largely untapped territory for the NHL and they're very excited about the possibilities," Myers relates.

"They've known for some time that Canadian hockey fans don't simply turn off the switch when the playoffs end. Team loyalty is a year-round obsession. It's just been a matter of appealing to their off-season lifestyles."

And what are the diehard followers of the Canadiens, Senators, Leafs, Oilers, Flames and Canucks doing after the last whistle blows? "Our target market is very active: escaping to the beach and water parks, waterskiing, wakeboarding and, yes, even surfing.

You'd be surprised how many great surfing spots there are in Canada," says Myers. "But more than that, it's all about the summer lifestyle. These pieces look just as good at a backyard barbeque as they do carving waves."

Calhoun's team-branded beach wear is currently available at leading retailers like Sears and Spencer Gifts as well as many specialty clothing shops and fan-related outlets like the Calgary Flames Fanatic Warehouse.

Calhoun Sportswear has been a leading Canadian producer of branded apparel for 35 years. Headquartered in a 50,000 sq. ft. facility near the shores of Lake Ontario in St. Catharines, Ontario, the company currently holds licenses to produce a wide variety of activewear and related merchandise for Molson, Corona, The Simpsons, M*A*S*H, Peanuts and more.

Calhoun Sportswear

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search