Interviews
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
News Flash
Levi's New Delhi celebrates 135th birthday of the 'jean'
28 May '08
3 min read
Speaking on the occasion of the Timeless Jeans Fest, Shyam Sukhramani, Marketing Director for the Levi's brand in India said, “501 jeans are the most iconic jeans in the world having been around for the last 120 years.
They've given birth to jeans as youth the world over know them. They've fought in wars for peace; instigated counterculture revolutions; Woodstock wouldn't have been the same without Levi's.
Reverent, irreverent – they've always been worn by pioneers who took a stand. We've kicked off this year with a campaign that celebrates this icon followed up by the Fest in the South Ex store with a whole lot more coming up in the second half of 2008.”
They've given birth to jeans as youth the world over know them. They've fought in wars for peace; instigated counterculture revolutions; Woodstock wouldn't have been the same without Levi's.
Reverent, irreverent – they've always been worn by pioneers who took a stand. We've kicked off this year with a campaign that celebrates this icon followed up by the Fest in the South Ex store with a whole lot more coming up in the second half of 2008.”
Levi Strauss (India) Pvt Ltd
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
