Home / Knowledge / News / Apparel/Garments / Alternative supports Elizabeth Glaser Pediatric AIDS Foundation
Alternative supports Elizabeth Glaser Pediatric AIDS Foundation
06
Jun '08
Alternative premium fashion statements inspired by and created for free-thinking individuals everywhere, announced its support of the Elizabeth Glaser Pediatric AIDS Foundation for the second year in a row, beginning with the organization's trademark events: "A Time for Heroes" presented by Disney in Los Angeles on Sunday, June 8th, and "Kids For Kids" family carnival in New York on Saturday, September 20th.

Alternative has signed on to be the official apparel partner for both events, providing super-soft eco-friendly commemorative shirts, and vintage-inspired headwear for participating celebrity "heroes." As part of the relationship, Alternative will also provide the event volunteer shirts.

In addition to its apparel contribution, Alternative will have an activity booth at each event 'Design a Tee, Plant a Tree' where kids of all ages will have the opportunity to decorate tshirt "leaves" for the trees in Alternative's Green Forest.

For each shirt that is added to the trees in the activity area, Alternative will plant a tree on the child's behalf through the Arbor Day Foundation.

Every guest will also leave with an Alternative Earth Kit, complete with an eco-friendly tshirt, fabric markers, flower seed packet and planter.

"I am excited to be supporting such an important and relevant organization as the Elizabeth Glaser Pediatric AIDS Foundation again this year," said Greg Alterman, founder and creative director, Alternative.

Must ReadView All

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Apparel/Garments | On 19th Jan 2017

Apparel brand Mango adapts website for Middle East region

Spanish apparel brand Mango has unveiled an adapted version of its...

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search