Home / Knowledge / News / Apparel/Garments / Its time to replace your old undergarment says Jockey
Its time to replace your old undergarment says Jockey
06
Jun '08
Just in time for Father's Day, Jockey is revealing the true age of men's underwear and it's not a pretty sight! Stretched out and stained, lots of dads' drawers beg to be replaced.

A survey released from Jockey International Inc reveals that more than a quarter of men in America (26%) own underwear that is five or more years old, and are in need of replacement, and a shocking 11 percent of men own underwear that is aged over a decade! Sadly, if you peek into men's unmentionable drawers across the country, you are likely to find underwear that is not in wearable condition.

Additional Survey Findings:
- Age Matters When asked the true age of their underwear, men admit to owning pairs 3-4 years old (24%); 5-9 years old (13%); and 10 or more years old (11%).
- Oldies, Not Goodies These ancient undergarments don't always stand the test of time. Seventy-seven percent admit that their old drawers are tattered, discolored, or stained. Just a small group of Americans
- (23%) say theirs are just like new!
- Time to Let Go Men admit that they are holding on to old underwear despite the fact that it no longer fits (15%); has lost elasticity (30%); is stained/not the original color (36%); or is covered in holes (14%).

Rescue Dad from his top drawer time-warp with Jockey's 3D-Innovations underwear this Father's Day.

Jockey analyzed body scans of thousands of people to develop the technologically-advanced 3D Collection, which features a unique eight-way stretch construction and fabric that fits like new after every wash.

Plus, there are several great styles for every man's preference, all of which are stylish and look great

- Mom will appreciate that!

Survey Methodology:
The surveys, conducted in collaboration with Kelton Research, polled 1,001 adults across the country from May 2 - 6, 2008.

The data was then broken down further to target men; a total of 501 men were surveyed. Margin of error: +/- 3.1 percentage points.

Jockey International Inc


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search