Home / Knowledge / News / Apparel/Garments / Its time to replace your old undergarment says Jockey
Its time to replace your old undergarment says Jockey
06
Jun '08
Just in time for Father's Day, Jockey is revealing the true age of men's underwear and it's not a pretty sight! Stretched out and stained, lots of dads' drawers beg to be replaced.

A survey released from Jockey International Inc reveals that more than a quarter of men in America (26%) own underwear that is five or more years old, and are in need of replacement, and a shocking 11 percent of men own underwear that is aged over a decade! Sadly, if you peek into men's unmentionable drawers across the country, you are likely to find underwear that is not in wearable condition.

Additional Survey Findings:
- Age Matters When asked the true age of their underwear, men admit to owning pairs 3-4 years old (24%); 5-9 years old (13%); and 10 or more years old (11%).
- Oldies, Not Goodies These ancient undergarments don't always stand the test of time. Seventy-seven percent admit that their old drawers are tattered, discolored, or stained. Just a small group of Americans
- (23%) say theirs are just like new!
- Time to Let Go Men admit that they are holding on to old underwear despite the fact that it no longer fits (15%); has lost elasticity (30%); is stained/not the original color (36%); or is covered in holes (14%).

Rescue Dad from his top drawer time-warp with Jockey's 3D-Innovations underwear this Father's Day.

Jockey analyzed body scans of thousands of people to develop the technologically-advanced 3D Collection, which features a unique eight-way stretch construction and fabric that fits like new after every wash.

Plus, there are several great styles for every man's preference, all of which are stylish and look great

- Mom will appreciate that!

Survey Methodology:
The surveys, conducted in collaboration with Kelton Research, polled 1,001 adults across the country from May 2 - 6, 2008.

The data was then broken down further to target men; a total of 501 men were surveyed. Margin of error: +/- 3.1 percentage points.

Jockey International Inc


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search