Home / Knowledge / News / Apparel/Garments / Adidas decides on a mammoth expansion plan
Adidas decides on a mammoth expansion plan
16
Jun '08
Adidas, a leading German sportswear and apparel major has plans to head for a massive expansion across India in 2008. Establishment of about 160 new outlets in about 140 cities is the central part of this scheme.

Identification of land for the stores is already being undertaken in various cities and it will be for the first time that the company's expansion plans will extend to as far as the towns.

By the end of 2008, Adidas will have a widespread presence in the country with the total number of franchise stores touching nearly 450.

The company strongly holds that reaching to smaller cities and towns is just as important as having predominance in larger metropolitan cities, because the revenue generated from both the advanced and developing areas is nearly the same.

Besides, the company which had earlier launched the premium range of products - 'Adidas Originals' in Delhi and Chandigarh, has plans to come up with additional eight stores of the similar kind by the mid of 2009.

Despite the fact that rentals on store space are rising fiercely, Adidas shows no signs of retreating from its expansion plans and is determined to reach out to the masses.

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X