Home / Knowledge / News / Apparel/Garments / Adidas decides on a mammoth expansion plan
Adidas decides on a mammoth expansion plan
16
Jun '08
Adidas, a leading German sportswear and apparel major has plans to head for a massive expansion across India in 2008. Establishment of about 160 new outlets in about 140 cities is the central part of this scheme.

Identification of land for the stores is already being undertaken in various cities and it will be for the first time that the company's expansion plans will extend to as far as the towns.

By the end of 2008, Adidas will have a widespread presence in the country with the total number of franchise stores touching nearly 450.

The company strongly holds that reaching to smaller cities and towns is just as important as having predominance in larger metropolitan cities, because the revenue generated from both the advanced and developing areas is nearly the same.

Besides, the company which had earlier launched the premium range of products - 'Adidas Originals' in Delhi and Chandigarh, has plans to come up with additional eight stores of the similar kind by the mid of 2009.

Despite the fact that rentals on store space are rising fiercely, Adidas shows no signs of retreating from its expansion plans and is determined to reach out to the masses.


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Top executives
Textile industry

The foremost issue is bridging the skill gap

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search