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Liverpool retail creates world record with launch of Barcelona
17
Jun '08
Liverpool Retail India Ltd has made a world record for launching of another brand “BARCELONA” with 151 outlets in India.

It is an Ahmedabad-based garments and fashion accessories company. Liverpool Retail India has chalked out plans to be counted among the top retail garment chains in the country.

The company is planning to invest Rs 500 crore in the next two years to set up a new manufacturing plant, start new brands and to expand its current Liverpool stores across the country.

After tasting success with 'Liverpool' the premium garment brand, the company has just launched a budget-conscious new brand called 'Barcelona', which would offer garments for men and women between the price range of Rs 400 and Rs 2000 at 151 outlets in the country.

The company is planning to set up 600 outlets by March 2009 and 1000 outlets by March 2010. To enter the high-end garment market, the company is planning to open a chain of designer boutique stores for which it will tie up with some of the major designers in the country.

The venture will start with the establishment of 50 outlets for which close to Rs 30 crore would be invested. Liverpool has acquired 1,00,000 square feet land in Narol, Ahmedabad where it plans to set up a new manufacturing plant for garments at a cost of Rs 25 crore.

The production capacity of the plant is 3 lakh pieces per month where shirts, trousers, jeans, t-shirts and cargo pants will be manufactured.

"We plan to have an all-India presence through our upcoming brands. Our immediate investment will be funded through internal accruals and banks, but going forward, we will think of private equity or IPO around 2010, " said Kailash Gupta, MD of Liverpool Retail India. The company plans to enter into children's garments next.

After establishing two exclusive Liverpool stores in Dubai, the company is planning to set up 5 more stores in UAE.

Liverpool Retail India Ltd

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