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Ms Kira brings a fresh look to lucy women's activewear
Jun '08
lucy activewear inc, a wholly owned subsidiary of VF Corporation, announced the appointment of Kira Karmazin as Vice President (VP) of Merchandising and Marketing for the lucy brand. Karmazin is charged with the development of strategic brand growth strategies to position lucy for long-term success.

Karmazin brings over 18 years of merchandising experience to the lucy brand. Prior to joining lucy activewear, Karmazin served as Vice President of Merchandising for multiple top-level specialty retail brands including Coldwater Creek, Victoria's Secret, and Gap Inc. Karmazin holds an M.B.A. degree in Marketing and Finance from the University of Michigan.

Karmazin will report to Michelle Lantow, President of lucy activewear. “We welcome Kira's extensive experience in Merchandising and Marketing and are confident she will help strengthen lucy's position as a leader in women's activewear. Kira's vision will take the lucy brand to new levels of performance and style with fashion-forward activewear designed to fit, flatter and inspire,” Lantow said.

2009 promises to bring a fresh look to women's activewear as the lucy brand gears up to deliver unique designs with innovative performance features. Karmazin plans to introduce an increased assortment of studio and outdoor apparel for the active woman, along with new technical fabrics that will complement the signature lucy performance fabrications.

“I look forward to further developing the lucy brand by streamlining the product assortment with an emphasis on performance, style and fit,” Karmazin said.

lucy activewear inc

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