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April experiences escalation in denim demand
Jun '08
In April 2008, leading retailers of China sold nearly 4,32,000 pieces of denim garments, depicting a considerable increase of 11.62 percent from the same time of last year. The top 10 brands formed a market share of 46.9 percent in this month.

From the total, Weipeng brand ranked first among all by contributing 11.25 percent in market share, Boton and Lee took second and third position, both representing market share of over 5 percent each. KIPONE came fourth, Apple fifth and Braxton gained the sixth position, rest of the labels made a contribution of less than 3 percent.

However, leather garments witnessed a decrease in demand in the month of April. Renowned retailers sold almost 54,900 pieces of apparels, showcasing a slight fall of 0.55 percent when compared to same period of 2007. The market share of the top 10 leather clothing brands reached 42.58 percent in this month.

Zhuangzi achieved top position with maximum market share of 14.76 percent. Xuebao and Yimanei took second and third place as their shares were 4.79 and 4.02 percent. Yingdak came fourth followed by Milan, Aobao reached sixth position, the general market share of remaining labels was below 3 percent.

Fibre2fashion News Desk - China

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