Home / Knowledge / News / Apparel/Garments / Skineez Skincarewear uses Skintex to reduce appearance of cellulite
Skineez Skincarewear uses Skintex to reduce appearance of cellulite
23
Jun '08
With the summer season in full swing, Macy's announced the launch of Skineez Skincarewear, a new women's shapewear solution designed to smooth skin and reduce the appearance of cellulite while you wear it. Created by Clothes For A Cause and available exclusively at Macy's and on macys.com, the new line of women's shapers offer the luxury of skincare and body contouring through pre-treated shapers that moisturize and smooth the skin.

Developed to combine cosmetics and textiles to create a variety of benefits for the wearer, Skineez Skincarewear is the only seamless slimwear garment pretreated with Skintex - a revolutionary patented technology for embedding fabrics with microcapsules that contain natural-based ingredients that continuously moisturize and smooth the skin while helping to reduce the appearance of cellulite.

Skineez Skincarewear was created by Clothes for a Cause, a multi-divisional women's apparel company that raises funds for women's health and will be focusing on Remote Area Medical (RAM) Volunteer Corps, the largest free health care clinic, which provides mammograms for women in need.

"Body shapers continue to grow in popularity and demand among our customers," said Muriel Gonzalez, senior vice president of intimate apparel, Macy's Merchandising Group. "The launch of this line represents a new era in undergarment and shapewear offerings, combining cosmetic benefits with desired daily contouring. This technology has been a hit in Europe, and we are excited to be the first to bring it to market in the U.S."

The Skineez Skincarewear garment is packaged with its own bottle of Skintex skincare spray that can be reapplied after 6-10 washes to continue to produce results as long as it is worn. Each garment also has built-in "compression points" for extra contouring where needed most.

"Women need a way to easily and effectively help to improve the appearance of cellulite, which is what Skineez Skincarewear is designed to do just by wearing it or even sleeping in it," said Michelle Moran, CEO and founder of Skineez Skincarewear.

"Women will be able to give their body a slimmer, more contoured look, while helping to smooth the appearance of cellulite and moisturize their skin, all at the same time and with one garment. No messy creams, no expensive spa treatments. Finally!"

The new line includes both a Thigh Slimmer and Waist Slimmer in nude and black. The starter kit, including a small bottle of Skintex skincare spray, will retail for $68, while the Skintex formula will also be sold separately for reapplication for $20. The Skintex spray only works on Skineez Skincarewear garments because of the unique weaving of the fabric that holds the microcapsules.

"Skineez Skincarewear products address two major concerns for women. Not only does Skineez Skincarewear provide customers with safe solutions to skincare worries, but we also support and raise proceeds and awareness for women's health. As our sales grow, so will our ability to help RAM help others," Moran said.

Macy's Inc


Must ReadView All

'Sportswear is much more mainstream than earlier'

Fashion | On 20th Jul 2018

'Sportswear is much more mainstream than earlier'

The business of sportswear has evolved at a fast pace over the years. ...

Courtesy: YKK

Textiles | On 20th Jul 2018

Japanese firm YKK explores opening office in Uzbekistan

Japanese company YKK recently discussed with the Uztuqimachiliksanoat ...

HFPA alerts member firms on latest US tariff announcement

Textiles | On 20th Jul 2018

HFPA alerts member firms on latest US tariff announcement

The US Home Fashion Products Association (HFPA) has alerted its...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search