Home / Knowledge / News / Apparel/Garments / Horny Toad activewear acquires Nau
Horny Toad activewear acquires Nau
25
Jun '08
Horny Toad Activewear Inc is proud to announce that it has acquired the Nau brand. Six weeks ago, on May 2, 2008, Nau, Inc. announced it was closing shop due to an inability to secure additional financing.

That event triggered an overwhelming response from Nau's customers who recognized the value associated with Nau's product, brand and pioneering work in the arena of sustainability.

Their response, and a deep belief in what Nau represents, inspired a small group of now former Nau employees to see if they could pick themselves up, dust themselves off, and take another shot at this thing Nau Inc is pleased to announce that Horny Toad, a like-minded, entrepreneurial Santa Barbara-based lifestyle apparel company, has stepped forward and purchased the bulk of its remaining assets.

Horny Toad believes in Nau's underlying ethos and is committed to continuing the key components of the Nau brand: its product, its core philosophies and its customer and community relationships.

"We're still committed to being a catalyst for positive change and bringing distinctive product to our customers," said Mark Galbraith, who now works for the new company as Nau's head of Product Design.

"We plan to re-open with a new Fall/Holiday 2008 collection that continues to reflect the design philosophy Nau's customers have come to know and love – a balance of Beauty, Performance and Sustainability."

As in the past, Nau will source materials and produce garments in the most environmentally-sensitive manner available and continue to work with manufacturing partners to push the envelope in all areas of social and environmental responsibility.

The new Nau (we'll call it version 2.0) will launch on August 1, 2008 as a new and separate company benefiting from operational support and experience provided by Horny Toad, its new parent company.

This will include a transition of fulfillment and logistic services to Horny Toad's social venture partners, Planet Access.

"We're thrilled to find a partner who both recognizes and values the unique nature of what we've created and is committed to supporting the growth of our business over the long term," said Ian Yolles, who was hired by Horny Toad as Nau's head of Marketing.

According to Gordon Seabury, CEO of Horny Toad, "We saw in Nau an innovative brand representing the perfect blend of outdoor, urban fashion sensibility with an unwavering commitment to sustainability.

It is all about their innovative product, authentic brand and most importantly the talented group behind those attributes. Our long term vision is to create a family of complimentary brands that can learn from one another while embodying a do the right thing philosophy."

Horny Toad has also pioneered an experimental retail concept in Portland, OR. The Lizard Lounge is one part retail venue and one part urban social hub that carries a variety of lifestyle apparel brands.


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Vietnam’s textile & garment exports cross $26 bn till Nov

Textiles | On 18th Dec 2017

Vietnam’s textile & garment exports cross $26 bn till Nov

Vietnam earned $26.844 billion from textile and garment exports in...

Rotex Fabrics grows production with Bruckner stenters

Textiles | On 18th Dec 2017

Rotex Fabrics grows production with Bruckner stenters

The South African company, Rotex Fabrics, which is a knitter, dyer,...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search