Home / Knowledge / News / Apparel/Garments / Sports Direct launches Dunlop & Lonsdale brand in ITAT Sports World
Sports Direct launches Dunlop & Lonsdale brand in ITAT Sports World
28
Jun '08
On May 25, 2008, the largest UK sports goods listed company, Sports Direct, launched two popular brands, Dunlop, the hundred-year brand, and Lonsdale in China for the first time in the "ITAT Sports World" of three ITAT Membership Super Clubs in Shenzhen. Chairman Au Tung Kwok and other senior management of ITAT Group attended the opening ceremony.

According to ITAT Group, following the opening of the first three "ITAT Sports Worlds" within the ITAT Membership Super Clubs located in Buji, Meilin, and Longgang of Shenzhen, there are now a total of about 110 ITAT Stores in over 60 cities in China operating "ITAT Sports World" adopting the same ITAT membership sales model up to mid June this year.

Sports Direct is the biggest sports goods retailer with more than 400 stores in operation. President Michael Ashley is the owner of Newcastle United football team in the UK Football Premier League.

Founded in 1960, Lonsdale has become the leader in sports fashion with many loyal supporters including the World Boxing Champions Muhammad Ali and Mike Tyson, the famous UK rock band the Beatles and many other famous film stars in Asia.

Dunlop was founded in 1888 and excels at designing sports products by applying advanced technology to help sport stars achieve their best performance and reach their maximum limit.

Dunlop is recognized by the world as a symbol of modernity, popularity and advancement. Dunlop rackets are chosen by many famous tennis players including John McEnroe, Steffi Graf and Martina Navratilova.

Nowadays, Dunlop has a complete range of products including sports shoes, sports wear, bags, travel products, as well as sunglasses, table tennis items, swimwear, bicycle and fitness supplies, et al.

Sports Direct is confident in the extensive retail network and wide membership development base of ITAT. The launch of Lonsdale and Dunlop will provide goods from the two international brands with superb value to the members of ITAT (average price of product is about RMB100).

ITAT appreciates the great quality and history of the brands of Sports Direct, as well as the leading position in the market. The cooperation fully demonstrates ITAT's service idea of "Supporting People, Rewarding Members".

As reported, the cooperation between ITAT Group and Sports Direct is only the first step in the ITAT international brands development. In the second half of 2008, there will be more international famous brands coming to the China market.

In this regard, ITAT Group has established an international brand development center charged by the Group's COO, Mr. Patrick Laurence Cotter, for discussions with various famous brands of the World. International brands are expected to enter the ITAT retail network on a large scale in the near future.

In the meantime, popular US and European brands like MUDD, XOXO, XE-XXEZZ, and other reputable brands owned by Tack Fat Group, a listed Hong Kong company (0928.HK), have also stepped into the ITAT Membership Super Clubs in a store in store format thus providing more selections to our members.

ITAT Group


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X