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Sports Direct launches Dunlop & Lonsdale brand in ITAT Sports World
Jun '08
On May 25, 2008, the largest UK sports goods listed company, Sports Direct, launched two popular brands, Dunlop, the hundred-year brand, and Lonsdale in China for the first time in the "ITAT Sports World" of three ITAT Membership Super Clubs in Shenzhen. Chairman Au Tung Kwok and other senior management of ITAT Group attended the opening ceremony.

According to ITAT Group, following the opening of the first three "ITAT Sports Worlds" within the ITAT Membership Super Clubs located in Buji, Meilin, and Longgang of Shenzhen, there are now a total of about 110 ITAT Stores in over 60 cities in China operating "ITAT Sports World" adopting the same ITAT membership sales model up to mid June this year.

Sports Direct is the biggest sports goods retailer with more than 400 stores in operation. President Michael Ashley is the owner of Newcastle United football team in the UK Football Premier League.

Founded in 1960, Lonsdale has become the leader in sports fashion with many loyal supporters including the World Boxing Champions Muhammad Ali and Mike Tyson, the famous UK rock band the Beatles and many other famous film stars in Asia.

Dunlop was founded in 1888 and excels at designing sports products by applying advanced technology to help sport stars achieve their best performance and reach their maximum limit.

Dunlop is recognized by the world as a symbol of modernity, popularity and advancement. Dunlop rackets are chosen by many famous tennis players including John McEnroe, Steffi Graf and Martina Navratilova.

Nowadays, Dunlop has a complete range of products including sports shoes, sports wear, bags, travel products, as well as sunglasses, table tennis items, swimwear, bicycle and fitness supplies, et al.

Sports Direct is confident in the extensive retail network and wide membership development base of ITAT. The launch of Lonsdale and Dunlop will provide goods from the two international brands with superb value to the members of ITAT (average price of product is about RMB100).

ITAT appreciates the great quality and history of the brands of Sports Direct, as well as the leading position in the market. The cooperation fully demonstrates ITAT's service idea of "Supporting People, Rewarding Members".

As reported, the cooperation between ITAT Group and Sports Direct is only the first step in the ITAT international brands development. In the second half of 2008, there will be more international famous brands coming to the China market.

In this regard, ITAT Group has established an international brand development center charged by the Group's COO, Mr. Patrick Laurence Cotter, for discussions with various famous brands of the World. International brands are expected to enter the ITAT retail network on a large scale in the near future.

In the meantime, popular US and European brands like MUDD, XOXO, XE-XXEZZ, and other reputable brands owned by Tack Fat Group, a listed Hong Kong company (0928.HK), have also stepped into the ITAT Membership Super Clubs in a store in store format thus providing more selections to our members.

ITAT Group

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