Home / Knowledge / News / Apparel/Garments / BTB offers Greg Norman Collection at Planet Sports
BTB offers Greg Norman Collection at Planet Sports
Jul '08
To provide exclusive range of Greg Norman Collection at Planet Sports Stores Gurgaon based franchiser - Better Than Before (BTB) India, sole licensee for Greg Norman Collection in India, has entered into a marketing/distribution agreement with Future Group's Planet Sports, the country's leading sports lifestyle retail chain. Through this agreement, BTB will provide an exclusive range of GNC at Planet Sports stores across India.

The entire range offered by Greg Norman Collection in India will be retailed through Plant Sports' extensive multibranded specialty stores in Chandigarh, Pune, Bangalore, Hyderabad, Gurgaon and Kolkata. The brand will continue to sell through its Exclusive Brand Outlets across the country. "This agreement fully aligns two powerful brands which both stand for performance and edge in sports clothing.

The partnership fits well with our strategy to partner with leading the sports lifestyle retail formats to further our reach throughout the Indian market. Both Planet Sports and BTB are committed to bring the best and latest technologically advanced sports and lifestyle brands to India", said Rahul Singh, CEO, Better Than Before (BTB), the sole licensee of Greg Norman Collection in India.

BTB has an exclusive licensing & distribution agreement with Greg Norman Collection, leading worldwide golf lifestyle apparel and accessories brand, in India. The brand has an exclusive brand store in Gurgaon. It retails from over 32 countries around the world.

The company plans to set up 10 exclusive Greg Norman Collection outlets by the end of this year and take the number to 50 in the next five years. BTB is also mulling over introducing MacGregor golf equipment in Indian market soon through golf course pro-shops and sport specialty stores.

Planet Sports, part of the Future Group, is the country's leading sports lifestyle retail chain with over multibrand specialty stores in the country. Planet Sports has the largest collection of International sports & lifestyle brands such as Callaway, Wilson, Converse, Speedo, Prince, Reebok, Nike, Adidas, Spalding and Puma to name a few.

The store has extensive offerings for Sportswear and Equipment across all categories of Running, Tennis, Training, Golf, Fitness, Basketball, Motorsports as well as other Lifestyle products.

Better Than Before

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search