BTB offers Greg Norman Collection at Planet Sports

03 Jul '08

2 min read

To provide exclusive range of Greg Norman Collection at Planet Sports Stores Gurgaon based franchiser - Better Than Before (BTB) India, sole licensee for Greg Norman Collection in India, has entered into a marketing/distribution agreement with Future Group's Planet Sports, the country's leading sports lifestyle retail chain. Through this agreement, BTB will provide an exclusive range of GNC at Planet Sports stores across India.

The entire range offered by Greg Norman Collection in India will be retailed through Plant Sports' extensive multibranded specialty stores in Chandigarh, Pune, Bangalore, Hyderabad, Gurgaon and Kolkata. The brand will continue to sell through its Exclusive Brand Outlets across the country. "This agreement fully aligns two powerful brands which both stand for performance and edge in sports clothing.

The partnership fits well with our strategy to partner with leading the sports lifestyle retail formats to further our reach throughout the Indian market. Both Planet Sports and BTB are committed to bring the best and latest technologically advanced sports and lifestyle brands to India", said Rahul Singh, CEO, Better Than Before (BTB), the sole licensee of Greg Norman Collection in India.

BTB has an exclusive licensing & distribution agreement with Greg Norman Collection, leading worldwide golf lifestyle apparel and accessories brand, in India. The brand has an exclusive brand store in Gurgaon. It retails from over 32 countries around the world.

The company plans to set up 10 exclusive Greg Norman Collection outlets by the end of this year and take the number to 50 in the next five years. BTB is also mulling over introducing MacGregor golf equipment in Indian market soon through golf course pro-shops and sport specialty stores.

Planet Sports, part of the Future Group, is the country's leading sports lifestyle retail chain with over multibrand specialty stores in the country. Planet Sports has the largest collection of International sports & lifestyle brands such as Callaway, Wilson, Converse, Speedo, Prince, Reebok, Nike, Adidas, Spalding and Puma to name a few.

The store has extensive offerings for Sportswear and Equipment across all categories of Running, Tennis, Training, Golf, Fitness, Basketball, Motorsports as well as other Lifestyle products.

Better Than Before

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