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Efficient supply chain crucial for growth of apparel industry
Jul '08
Safexpress Pvt Ltd, Leaders in the Supply Chain and Logistics Industry sponsored the 'Pure and Play' and 'The Shop'. The conference-cum-exhibition was held from 29th June to 1st July 2008 at Pragati Maidan, New Delhi, India.

The event was an exclusive business forum which focused on the growing importance of womenswear and kidswear in the apparel industry.

The essence of this three-day event was to draw the attention of apparel business organizations towards minimizing the stock turns and increasing profit margins by way of using the best supply chain practices.

Mr. Vineet Kanaujia, GM – Marketing, Safexpress stated “The Apparel Industry in India is a highly dynamic industry witnessing change each day.

The changing lifestyle patterns, the ever-increasing purchasing power and the growing style-consciousness in the youth are the main factors driving the growth of this Industry.

The full potential of the industry would only be realized when SCM and Logistics services begin playing a bigger role in the current business scenario.

A seamless movement of products right from pick-up of raw or semi-finished products from the manufacturer, to managing the packaging of products, to delivering the products right at the store-shelves is a challenging task.

Apparel Industry holds a huge business potential for Supply Chain Industry. With advanced technology and streamlining of operations, we have been able to deliver the best services to our apparel customers.

The share of apparel business in our overall portfolio is the largest. Going forward, we plan to continue innovating and providing customized solutions to the apparel industry.

Through our specialized supply chain practices, we have been working relentlessly towards creating the apparel success story in the country and would continue to do so in the future as well.”

The event was attended by Industry veterans like Subhinder Singh, MD, Reebok India; DPS Kohli, CMD, Koutons; Andreas Gellner, MD, Adidas India; Deepak Deshpande, V.P. (Retail),Bata India; Charath Narsiman, CEO, Indian Terrain; Roshini Bakshi, Country Head, Disney India; Subhash Chhabra, President, Globus; Sanjay Sahni, MD, Rituwears; Tarun Puri, MD, Nike India and many more.

Apparel Industry is a huge segment of the Indian Economy. The total size of the Indian apparel industry is estimated to be US$ 31 billion.

In the Indian apparel industry, the womenswear and kidswear segments are both on an upswing. Presently, growing at the rate of 16%, the womenswear segment is worth US$ 11 billion. The kidswear segment, on the other hand, growing at a rate of 18%, is worth US$ 8 billion.

Both these segments hold a lot of promise in the coming few years. In the light of the above, this event proved to be an apt platform for retailers, designers, real estate developers and supply chain experts to trace the latest trends in the apparel industry.

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