Home / Knowledge / News / Apparel/Garments / Team Columbia uniform unveiled
Team Columbia uniform unveiled
04
Jul '08
Officials from High Road Sports and Columbia Sportswear Company officially unveiled the new, official Team Columbia uniform (also called the “kit”) and equipment and announced the final roster for the Tour de France.

The nine Tour de France riders, who include George Hincapie, Mark Cavendish, Kim Kirchen, Gerald Ciolek, Marcus Burghardt, Kanstantsin Sivtsov, Adam Hansen, Bernhard Eisel and Thomas Lövkvist, were also introduced in the new team kits. George Hincapie will act as team captain, having completed 12 editions of the Tour de France in his career, young sprinters Cavendish and Ciolek will be aiming for stage wins in the sprint stages and Kim Kirchen will be the protected rider for the General Classification.

Columbia Sportswear Company's sponsorship of Team Columbia provides an ideal opportunity to elevate the positioning of Columbia in multiple European markets by communicating the company's authentic, outdoor, active, American brand to target consumers.

By sponsoring one of the top men's and women's cycling teams in the world, Columbia can leverage the international popularity and broad media reach of the cycling sport among enthusiast and recreational audiences and promote Columbia's outdoor brand leadership in Europe as well as globally. In addition to the Columbia brand and logo, the team jersey will prominently feature the words Omni-Shade, the company's sun-protective apparel initiative.

“This is a very exciting time for the Columbia brand as we expand our reach and build product awareness to cycling and outdoor enthusiasts around the world,” said Tim Boyle, president and chief executive officer of Columbia Sportswear Company.

“The professional cyclists on Team Columbia, as well as anyone who enjoys riding a bike, need outdoor apparel that keeps them cool, comfortable and protects them all day in the sun. Columbia is pleased to promote a sport that is beloved by millions of people around the globe who also enjoy the outdoors and deserve the best off-bike apparel for their own activities.”

“We are excited to line up as Team Columbia with such a great group of riders,” says Bob Stapleton. “Many of our riders are young and already have what it takes to be a part of the Tour team. This is very encouraging as we know they have a very bright future and can learn a lot from the experienced guys on the team like George and Kim.”

Columbia Sportswear


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search